Storming the Cathedral: Collaborating for Innovation in Mobile Markets

Wojciech Ozimek, November 2004, Vol.17, No.11

If innovation is to become the next core competency, it must become a truly collaborative discipline. Isolated R&D departments and ivory tower product strategies, unlinked from the market dynamics and abstracted from the actual capability to deliver, cannot handle the demand for innovations. To match the rising demand for growth, innovations have to become massive, cheap, and sustainable.

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